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Teach AI ad platforms about your business, maximize quality conversions, and stop wasting your $$.

Supercharge Your Paid Media Strategy

Set your paid media strategy up for success by teaching the system about your business. Advertise with confidence and drive quality customers.

Don't run paid media blindly.

Are Google Ads recommendations producing results? Is your ROAS where you want it?

AI ad platforms push recommendations that drive more $ their way. Businesses don't benefit from the same automated strategy (ie quality vs quantity or B2B vs eComm). Google Ads doesn't take into account your industry, target market, conversion type, etc. but rather recommends the same settings across all accounts, letting 'AI' make the decisions.

I built a system that layers in your business goals and ICP and teaches Google Ads about your audience and conversions, ultimately steering the platform to your specific needs.

Think of it as guardrails for Google Ads :)

Not all Google ads are created equal

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client stats

246%

increase
in MQLs

56%

decrease
in CPQL

51%

increase in ROAS

Hi, I'm Lauren, a performance marketing and paid media expert helping B2B and D2C companies grow their business. With over 15 years of digital advertising experience, I've seen too many businesses waste hundreds of thousands of $$ on advertising because they implement all the recommendations.

With growth leadership positions at large and small SaaS tech companies and hours of time with Google Ads Strategists, I've learned what it takes to develop successful advertising campaigns that increase ROAS and decrease CAC.

Using Google Ads and paid social, I build data-driven lead gen engines that spend your budgets efficiently and bring business to you.

Paid Media and Google Ads Expert